I just wanted this in its own post because it’s useful to have divisions of topic.
I’ve done a little digging online and looked up some sample values of things. These values obviously vary on the bulk you buy the in-game currencies at, but here’s a few pointers:
League of Legends, one of the most insanely popular Free to Play games out there, charges around $7.50 per character at most. Quite a few appear to be cheaper. This works out at £5.00, which is what I said was a little on the high side for a ship, but I’d say it’s acceptable, especially if you assume that pricetag is from buying your “standards” in a less than optimal fashion.
Next, LittleBigPlanet - a game that has sucked more money out of my bank account than I care to think about. Costume packs (purely cosmetic remember) run at around £4.79 for a pack of 4 or 5 costumes, or £1.59 each. This is, as I said, purely cosmetic stuff. I’ve bought more than I care to admit. Hell, I’ve bought entire packs because I liked one outfit and I wanted the rest “just in case”.
Let’s look at Runescape next. 200 Runecoins costs £3.50, and is the least efficient way to buy them. Let’s use that for our figures.
The bulk of the store consists of costumes and emotes. Costumes set you back 240 runecoins, or 216 if you are a member. This gives them a price of about… £4.20 and £3.78 respectively. A little high in my opinion for a costume, but not a million miles out and, you’ll note, is still within this magic margin that we’re seeing time and again… the £5 margin.
Then there’s emotes. The most expensive emote I can find comes to £2.45 / £2.21.
This rule of pricing is likely found elsewhere as well, and it’s a good one. You’re asking me to spend £70 on your DLC… that’s a lot. I spend £40 a month on games at most, and you want two months worth of that for… what? Three ships, a license I don’t really need anymore and Gold Standards I’m not going to spend on anything because they have no real value?
Think in fivers, Gaijin! I want a pirate ship - sell me one for a fiver! I want stickers or other cosmetic crap - sell them individually, or charge me five pounds for a big pack of them. I want Premium modules for that Tier 3 ship I just bought… you think it should cost £7.72 per module. Are you serious, Gaijin? You really think your game is so amazing that you can charge £115 to equip a single ship with Mk III gear? Are you crazy, or just plain stupid? Maybe you think we are stupid… maybe that’s your business plan; charge far too much, and hope we’re stupid for buying it.
I admit, I felt stupid for buying DLC off you when I saw this release. Made me remember why I’d always been reluctant to support this game financially…