“Reputation” has been a defined word meaning reputation for (Main) factions: Jericho, Federation or Empire.
“Loyalty” in other hand being for the sub-factions inside these main factions, being different thing from reputation.
Pre-0.9 players gained this reputation for these factions from each game, and if you had a DLC there was a bonus to this value as stated in the DLC packages. Now there seems to be no Reputation gained (and thus no bonus applied), as players do not gain faction reputation anymore from the games, or level up main faction reputation via this same mechanic as earlier. The mechanic to increase your rank in a Main Faction is now totally different, not using this “reputation” value.
As an indicator of this, there is no longer an progress bar in in-game hangar top-left corner, or progress values in your Profile for the ranks. If unsure, googling some old screen shots of Star Conflict hangar will show this progress bar, while post-0.9 Star Conflict does not show this progress bar. (Or my game is faulty).
Loyalty, being different thing, you gained only from Contracts, or from some rare loot items. This loyalty seems to be untouched and unrelated, unless the wording in the store / steam is wrong, and “reputation” in that context means “loyalty” instead (which would be misleading).
But, I indeed happened to find this piece of information from an old topic where it is claimed that in _ Star Conflict OBT v 0.7.10 Update # 1 _ Reputation bonus from the Steam DLC now also increases loyalty gains:
[http://forum.star-conflict.com/index.php?/topic/18517-loyalty/page-6?hl=reputation+bonus#entry188152](< base_url >/index.php?/topic/18517-loyalty/page-6?hl=reputation+bonus#entry188152)
Still, the DLC text is selling different thing (reputation bonus). Could someone confirm if that bonus also increases Loyalty?