Right now the ceo has got cough up a lot of money, but not everyone has a lot money… however a corp is not 1 person, so why not add a donation pool.
This will allow any members to had some real currency to the corp to unlock new feature and let the corp grow.
They already the unlock for the rooster cap in game, but i think it be great to have other unlocks, maybe a ingame forum specific to the corp, among many other things.