I believe that one of the key things in a game that attracts people, is the ability to customize you ship, gun, boat, car, etc. but why do we need to pay for it in this game.
Take Call of Duty for example, now I know that this game is nothing like COD, but one of the things that keeps players constantly playing is the customizations on their guns. In this Star Conflict, when you see a ship with a cool customization on it, your not thinking “Wow that guy is skilled”, your thinking, “Wow that guy doesn’t know the value of a dollar”.